Our Story

It all started with a WTF moment.

Peter and Gina Schafrick took a look at the ingredients lists on their skincare products and found that they were basically slathering their faces with toxins day in, day out.

Plus, they discovered synthetic preservatives, sulfates, dyes, parabens, petroleum, mineral oils, silicones, essential oils and fragrances—all triggers for sensitive skin.

So, they decided to do something about it.

The couple spent the next year working with chemists and specialists to develop skincare that’s straight-up good. They wanted something as effective as the best clinical brands, as healthy as any of the all-natural brands, and as indulgent as the most expensive brands.

They also wanted their products to work for everyone: men and women, oily or dry, sensitive or not.

The winning combination? All-natural plant based formulas that bring together the best of two worlds:

Schaf’s multi-purpose products address everything from fine lines and wrinkles to acne, elasticity, radiance and hydration, all using proven ingredients that gets the job done without irritation (and absolutely none of the aforementioned nasty stuff).

Seriously, it’s time to cut the crap.